Kolkata Web Hosting is a team of young professionals driven by a single mission: to inspire and enable organizations to drive phenomenal business results with marketing technology. We power customer journeys across every touchpoint and helping marketers put customers at the center of everything they do.
Our creative approach and delivery experience in large corporate days make us the specialists in our field. Enviable relationships with the best venues, fantastic crew and amazing suppliers enable us to design and deliver inspiring experiences for your teams.
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What is Digital Marketing
Digital marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.
Search Engine Optimization
SEO stands for "search engine optimization". It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Recurring payment isn't involved, as it is with paid search ads.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Pay Per Click (PPC)
Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as "the amount spent to get an advertisement clicked".
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Facebook Marketing is marketing about your product your service on the Facebook, it can be done by creating a page for your product (or service) and then popularizing the same with users on facebook, the more likes your page receives the higher is your product visibility and thus affected sales.
Bulk Email is sending introduction email to bulk of users, just like as you send printed fliers or brochures to your clients, simmilarly, we send specially designed emails to a huge number of possible consumers, we have email database of people from various indian cities, which might be interested in your products or services.
Content marketing is carried out in various forms, blog, forums, youtube, linkedin, twitter and other third party services, content marketing helps the overall visibility of your website and thus results in increased sales.
Digital Marketing FAQ
Here are some questions which are frequently asked by our client for our Digital Marketing Services, if you want to know something else which is not included here, please feel free to call us.
What is digital marketing?
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
What does a digital marketing agency do?
Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you are new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing agency.
What is the biggest mistake in digital marketers?
Blowing their own horn. Yes, of course, the primary goal of marketing is to create leads. However, in the age of digital media a brand-centric, salesy approach deflects interest in your company. Make your marketing customer-centric.
Second biggest mistake: Far too often, digital marketers start and stop. You need to contribute a steady flow of content to the channels you use.